With a deep history and historic packaging, Coors Banquet could offer modern drinkers more than just a lager. We developed two concepts around what that could be: an invitation to a heritage no other beer could touch, and a the values the brewery were built upon.



1. Heritage


When you open a bottle of Banquet, you become part of a story that stretches back for generations. Every day, you can write a new chapter. What will you do with it?


2. Hard Work


We may have grown from our small beginnings, but the spirit that made us who we are is still alive and well.
We see people out there with that same spirit. This is for them.